Austin/Miami/Remote

About HaHa:

HaHa App aims to bring crypto to the mainstream by lowering the barrier to entry. Learn how to invest like a pro and earn rewards while doing so. Track and monitor your crypto in one place. Forget spreadsheets and entering things manually - we calculate the cost basis and portfolio value for you. Built by alumni from Microsoft, Amazon, and Intel, HaHa launched its private beta in December 2021. As one of the first marketing hires, you will be responsible for our company's growth and ultimate success.

Job Description:

Responsibilities

  • Identify opportunities to reach new market segments and expand market share
  • Test and iterate to find the best go to market strategy including digital, advertising, comms, and creative channels.
  • Bring an analytical framework to go to market activities
  • Brand and position HaHa as an industry leader and first mover for the crypto community
  • Analyze consumer behavior and determine customer personas
  • Monitor competition (acquisitions, pricing changes and new products and features)
  • Produce all content and creative needed for marketing and bd campaigns
  • Participate in the planning of company objectives

Experience & Skills

  • 4+ Years working in a Senior Marketing Position
  • Demonstrated experience working with internal and external partners and managing up with a high degree of autonomy
  • Strong interpersonal and communication skills
  • A positive attitude and a team player
  • An ability to think strategically and tactically; you can see the big picture for a growing brand and are willing to roll-up your sleeves to take on everyday execution tasks
  • Work cross-functionally with agencies and our leadership team to create succinct messaging and communication across internal and external channels
  • Thrives under uncertainty
  • Prior success in Twitter, Reddit, and other social media campaigns
  • A basic level of knowledge in blockchain & cryptocurrency

Nice to Haves

  • Familiarity with the cryptocurrency community
  • A proven track record as Head of Marketing/CMO
  • Bachelor’s degree degree preferred
  • Experience using Mixpanel and Google Analytics

Why Join HaHa?

  • Mixed compensation and incentive structure
    • As a young start-up, we’re able to offer a compensation structure that combines elements of salary, ownership, and success-based bonuses.
  • High growth potential
    • We operate on the cutting edge. You will roll up your sleeves and constantly try out new ideas.
    • As the company expands, your responsibilities will evolve. You will be in an environment that fosters leadership.